AESTRA is a conceptual luxury candle brand inspired by space, silence, and ritual. The project explores a minimal yet atmospheric visual identity that feels calm, mysterious, and premium. The goal was to create a brand that communicates emotion through texture, light, and simplicity.

The challenge was to create a strong visual identity for a fictional candle brand that stands out through mood rather than noise. The brand needed to feel minimal, premium, and emotional, while avoiding trends and visual overload. The identity had to communicate calm, depth, and a sense of ritual through design alone.