INDUSTRY:
Branding & Packaging
CLIENT:
AESTRA
YEAR:
2025
EXPERIENCE:
Brand Designer, Packaging Designer
Aestra Candle Branding
about the brand.
Aestra positions itself as a modern, emotionally driven company focused on delivering a premium experience through thoughtful design, high-quality materials, and a strong visual identity. Their mission is to create products that not only look beautiful but also evoke a feeling — whether it’s comfort, inspiration, elegance, or curiosity. The brand operates in a competitive market where aesthetics and storytelling play a major role in influencing customer decisions. Because of this, they prioritize a clean, contemporary style supported by consistent branding across all touchpoints. Their target audience values authenticity, refined minimalism, and the feeling of connection to the brands they choose. This company aims to build trust through transparency, distinctive visuals, and a curated brand atmosphere. Their product range reflects a balance of functionality and emotional appeal, positioning the brand as both practical and aspirational. Ultimately, the company wants to stand out by offering a unique visual presence and a memorable customer experience that resonates long after the first interaction.
problem.
The client approached me with a clear and urgent challenge: their brand was visually outdated, inconsistent, and failed to communicate the value of their product to the modern customer. Although they offered a high-quality product, the lack of a defined visual identity caused them to blend in among competitors rather than stand out. Their packaging felt generic, the color palette didn’t reflect the brand’s personality, and there was no emotional story connecting customers to the product. As a result, the brand struggled with customer loyalty, low engagement on social media, and difficulty building trust with new audiences.
Another key issue was that their existing visuals didn’t match their target market. The brand targeted young, design-aware consumers who expect premium aesthetics and a cohesive brand experience across all touchpoints. However, the current design lacked structure, clarity, and professionalism. They needed a unified branding system, strong visual storytelling, and modern packaging that could elevate the perceived value of the product, strengthen recognition, and ultimately increase sales. My task was to rebuild the brand visually so it could communicate its personality, mission, and emotional appeal in a competitive market.
result.
I developed a refined visual identity that aligned with the brand’s values, audience, and market position. The solution included a modernized color system, clean typography, and thoughtfully designed packaging supported by realistic mockups to strengthen emotional appeal and elevate perceived quality.
By restructuring the brand’s visuals into a cohesive design system, I improved consistency across all digital and print touchpoints. As a result, the brand gained stronger recognition, increased customer engagement, and a more premium market presence. The updated visuals helped the client communicate their message clearly, attract new customers, and build long-term trust through a polished, professional identity.
