SKIMS is a conceptual branding and content project inspired by modern femininity, minimalism, and body confidence. The project explores clean layouts, neutral tones, and refined typography to create a visual language that feels soft, confident, and contemporary. The focus is on simplicity, inclusivity, and strong visual presence.

The challenge was to create visual content that feels modern and minimal while still emotional and empowering. The brand needed to communicate confidence, comfort, and inclusivity without using complex visuals. The goal was to maintain a clean aesthetic while creating strong, recognizable brand visuals.