INDUSTRY
Fashion & Apparel
SCENE CRAFT
Creative Advertising
YEAR:
2025
EXPERIENCE:
ADS
SKIMS Inspired Ad Campaign
about the project
This project is a SKIMS-inspired ad campaign where I explored clean, minimal, and modern fashion visuals. My goal was to create soft, elegant compositions with natural tones, simple layouts, and a premium aesthetic that reflects the SKIMS brand mood. I focused on balanced typography, gentle shadows, and a calm, confident atmosphere to make every ad feel high-end and visually strong.
challenge
The main challenge was capturing the SKIMS aesthetic in a way that felt authentic but still original. I needed to keep the design soft, minimal, and body-positive while making sure the visuals didn’t look flat or empty. Balancing light, skin tones, and composition was important to create a premium look without losing simplicity. I also had to make sure every ad felt consistent and part of one clean visual story.
result
The final campaign looks calm, modern, and elegant — very close to the SKIMS visual style. The ads feel premium, clean, and consistent, with soft colors and simple layouts that highlight the product and mood. This project helped me strengthen my fashion design style and create visuals that look professional and ready for a real brand campaign.
